Exhibitor Prospectus
Launch new products, generate leads and build customer relationships on a Show floor boasting 900+ product categories — and tens of thousands of industry professionals hungry for the latest foodservice innovations.
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Be Where the Next Big Idea in Foodservice Happens.
Upgrade Your Foodservice Connections
When it comes to showcasing your fresh innovations, cooking up pivotal connections and sourcing profit-boosting business, the 2026 National Restaurant Association Show delivers. As the Western Hemisphere’s largest and most influential industry event, the Show is the ultimate gathering place for global hospitality professionals, from buyers and operators to suppliers and manufacturers.
Be Where Your Buyers Are
+
average number of leads per exhibitor*
%
of Show attendees influence purchasing decisions
M
50% of attendees represent operations with over $5,000,000 in annual sales
*Lead analysis provided by the Show’s registration partner Maritz and based on 2025 exhibiting companies with an on-site lead scanner.
Buyer Categories
The entire foodservice industry comes to the Show to find the products and inspiration they need to move their operations forward — in other words, they’re looking for solutions like yours to innovate their business! Get a taste of the Show floor product categories below.
Buyer Categories
Food & Beverage
Inspire thousands of operators and chefs who want to add exciting new flavors and ingredients to their menus.
Technology
Showcase and demonstrate your solutions that set the table for efficiency and streamlined service.
Adult Beverage
Quench buyers’ curiosity about what’s new and what’s next in bar and beverage. Learn more about the opportunities available in The Beverage Room. Learn more about the opportunities available in The Beverage Room.
Other
Dish out foodservice essentials, from tableware to packaging, to prospective new clients and get business done.
2027 Pricing

Dig Into Your Leads

Valuable Face Time
.58
attendee rating out of 5 for overall satisfaction
.16
attendee rating out of 5 for importance to attend
.06
attendee rating out of 5 for likelihood to return
*Ratings based on the 2025 attendee survey.





















