National Restaurant Association Show

May 22–25, 2027
McCormick Place
Chicago, IL

Exhibitor Prospectus

Launch new products, generate leads and build customer relationships on a Show floor boasting 900+ product categories — and tens of thousands of industry professionals hungry for the latest foodservice innovations.

Already an Exhibitor?

Access the For Exhibitors Page to get everything you need for a successful Show experience.

Be Where the Next Big Idea in Foodservice Happens.

Upgrade Your Foodservice Connections
When it comes to showcasing your fresh innovations, cooking up pivotal connections and sourcing profit-boosting business, the 2026 National Restaurant Association Show delivers. As the Western Hemisphere’s largest and most influential industry event, the Show is the ultimate gathering place for global hospitality professionals, from buyers and operators to suppliers and manufacturers.

Be Where Your Buyers Are

+

average number of leads per exhibitor*

%

of Show attendees influence purchasing decisions

M

50% of attendees represent operations with over $5,000,000 in annual sales

*Lead analysis provided by the Show’s registration partner Maritz and based on 2025 exhibiting companies with an on-site lead scanner.

Buyer Categories

The entire foodservice industry comes to the Show to find the products and inspiration they need to move their operations forward — in other words, they’re looking for solutions like yours to innovate their business! Get a taste of the Show floor product categories below.

Buyer Categories

Food & Beverage EP

Food & Beverage

Inspire thousands of operators and chefs who want to add exciting new flavors and ingredients to their menus.

Technology

Technology

Showcase and demonstrate your solutions that set the table for efficiency and streamlined service.

Equipment

Equipment

Satisfy decision-makers’ appetites for game-changing products, ranging from back-of-house equipment to advanced robotics solutions.

Adult Beverage

Adult Beverage

Quench buyers’ curiosity about what’s new and what’s next in bar and beverage. Learn more about the opportunities available in The Beverage Room. Learn more about the opportunities available in The Beverage Room.

International

International

Discover a world of tantalizing possibilities for expanding your brand’s reach.

Other

Other

Dish out foodservice essentials, from tableware to packaging, to prospective new clients and get business done.

2027 Pricing

Pricing Table

Rich Davis

President and CEO

CS Group

Nothing compares to the National Restaurant Show in terms of exposure to the right audience. Everyone is here in one place, and they are all here for the same reason.

Dig Into Your Leads

Lead Insights delivers rich behavioral and demographic insights into the attendees engaging with your brand. See how you can use this information to craft tailored messaging that drives results before, during and after the Show.


Lead Insights

Valuable Face Time

.58

attendee rating out of 5 for overall satisfaction

.16

attendee rating out of 5 for importance to attend

.06

attendee rating out of 5 for likelihood to return

*Ratings based on the 2025 attendee survey.

Make the Most of the Show

Connect With Us

Interested in speaking with a member of our team?
Call 312-853-2542, or email us at RestaurantShowSales@informa.com