Exhibitor ROI Center
All the tools you need to generate leads and drive traffic to your booth.
Maximize your ROI at the 2021 National Restaurant Association Show. Your investment in the Show will generate leads, drive traffic to your booth, and increase sales. Log in to the Exhibitor Dashboard to find the tools you need to succeed.
The Show To Go
Connect with Attendees
- Promote your products and company in The Show To Go and get in touch with attendees virtually year-round.
Plan
Set objective and SMART goals
Update Company Listing
Update your company listing in the Exhibitor Dashboard and upgrade your package to include photos, new product announcements, and videos.
Train Booth Staff
Train your booth staff and get them invested on your company’s objectives and strategy.
Promote Your Presence
Attendees are far more likely to visit an exhibitor’s booth if they have connected before the Show.
Let your network know you’ll be at the Show.
Our downloadable toolkit has easy-to-use web banners, logos, email signatures, press release and email templates, and social media graphics.
Invite your customers using your remaining allotment or purchase invites in the Exhibitor Dashboard.
You can also rent the attendee list to make or strengthen connections ahead of the in-person event.
Sponsor at the Show
Sponsorships available for pre-Show, on-site, and post-Show.
Available options to get your brand in front of highly-qualified professionals include:
- Featured Product Showcase at the Show
- Exhibitor Showcase emails (available for April, May, & June)
- Show website banners
- Floor clings
- Exhibit Guide & Program Ads
- Ask us about packages that combine opportunities to stretch impact
Contact our sales team about sponsorship opportunities today
Create a press kit and engage with media
- Download 2021 Registered Press List (available in February)
- Don’t forget to bring your press kit to the Show Pressroom on-site. (Room N226, Friday, noon to 5 p.m.)
Post-Show
FOLLOW UP AFTER THE SHOW
- Send follow up materials to new leads.
- Reach out to editors with your product information for inclusion in their Show articles.
- Rent the Attendee List after the Show and send a follow-up to attendees to thank them for coming. Attach sales information in case they missed your booth.