Exhibitor ROI Center

All the tools you need to generate leads and drive traffic to your booth.

Maximize your ROI at the 2021 National Restaurant Association Show. Your investment in the Show will generate leads, drive traffic to your booth, and increase sales. Log in to the Exhibitor Dashboard to find the tools you need to succeed.

Quick Links:

The Show To Go

Connect with Attendees

  • Promote your products and company in The Show To Go and get in touch with attendees virtually year-round.

Update Profile

Update Company Listing

Update your company listing in the Exhibitor Dashboard and upgrade your package to include photos, new product announcements, and videos.

Update Profile on Exhibitor Dashboard

Train Booth Staff

Train your booth staff and get them invested on your company’s objectives and strategy.

See Staff Training Tips

Promote Your Presence

Attendees are far more likely to visit an exhibitor’s booth if they have connected before the Show.

Let your network know you’ll be at the Show.

Invite your customers using your remaining allotment or purchase invites in the Exhibitor Dashboard.

You can also rent the attendee list to make or strengthen connections ahead of the in-person event.

Email For More Info

Sponsor at the Show

Sponsorships available for pre-Show, on-site, and post-Show.

See Availability

Available options to get your brand in front of highly-qualified professionals include:

  • Featured Product Showcase at the Show
  • Exhibitor Showcase emails (available for April, May, & June)
  • Show website banners
  • Floor clings
  • Exhibit Guide & Program Ads
  • Ask us about packages that combine opportunities to stretch impact

Contact our sales team about sponsorship opportunities today

Create a press kit and engage with media

See Press Kit Tips

  • Download 2021 Registered Press List (available in February)
  • Don’t forget to bring your press kit to the Show Pressroom on-site. (Room N226, Friday, noon to 5 p.m.)



  • Send follow up materials to new leads.
  • Reach out to editors with your product information for inclusion in their Show articles.
  • Rent the Attendee List after the Show and send a follow-up to attendees to thank them for coming. Attach sales information in case they missed your booth.

Rent Attendee List


Email Template

Press Release Template

Social Media Ads

Web Banners

Show Logos

Email Sign Up

More information on the latest National Restaurant Association Show