Determine your target audience, competitive advantage, and market position.

Use the Objectives Worksheet to build your framework.

Define SMART goals. Learn more about how to set them in our upcoming webinar.

The more robust your listing in the Exhibit Guide & Program, the National Restaurant Association Show website, and the mobile app, the more potential customers will know about you. Log in to Exhibitor Dashboard and update your listing in a variety of ways:

• Update your company listing.
• Review and update your product categories.
• Did you know you can upgrade your exhibitor listing? Review the package options in the "Select Your Online Display" in the Exhibitor Dashboard. Upgrading to the silver or gold packages allows you to upload images, new products, or even video to your listing.

Update Profile on Exhibitor Dashboard

Make a plan to energize your staff and sales team.

• Review your Show goals and procedures to get them invested in your strategy. (Staff Training Tips)
• Order lead retrieval through Experient to help your booth staff capture leads on site.
• Familiarize yourself with the Attendee Badges to identify your target audience.

• Utilize Show marketing materials with our partners in promotion toolkit. Download general marketing collateral such as web banners, logos, and more to update your website and email signature to tell customers you’ll be at Show.
• Engage with Show attendees via social media on Facebook, Twitter, LinkedIn, and Instagram by tagging the National Restaurant Association Show.
• Let all your followers on social media know you will be at the Show with our social ads below. Remember to include your booth number in all social posts so customers know where to find you.
• Promote your presence early and often! Most exhibitors start promotion in the two weeks leading up to the Show. Don’t get lost among the noise. Start promoting earlier. It’s never too soon!

• You can use leftover allotment or purchase invites at the current attendee rate to invite your customers to the Show. Click through the Registration section in your Exhibitor Dashboard to learn more.
• Rent the attendee list (coming February 2020) to let your customers know you will be at the Show and what they can find at your booth.

• Consider sponsorship opportunities to increase your on-floor exposure.
• Ask our sales team how sponsorship opportunities can increase your Show exposure and drive traffic to your booth.

• Write a press release and add it to your company listing in Exhibitor Services for press and attendees to access it.

  Press Release Template

• Create press kit.

  Press Kit Tips

• Download the 2020 registered press list from Exhibitor Dashboard and send your kit out in advance of the Show.
• Utilize Show public relations—fill out the PR Form and tell us about unique products, special in-booth demos, celebrity appearances, etc. to include in Show promotions.
• At the Show, bring your press kit to the Show Pressroom. (Room N226, Friday, noon to 5 p.m.)

• Pursue those leads while they are hot. Organize your leads and reach out within two weeks post-Show.
• Rent the Attendee List after the Show and send a follow-up to all attendees in your target to thank them for coming. Attach sales information in case they missed your booth.