Startup Alley

Digital innovation and foodservice meet at Startup Alley. Startups display their high-tech ideas for improving restaurant operations or revenue and give buyers a sneak peek at the future of foodservice.  Presented by American Express.

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2020 Startup Alley Applications

  • Why Apply
  • Criteria
  • Application Questions

Why Apply?

Don't miss the chance to launch your product in front of the biggest foodservice audience possible. Be where the industry goes to test the latest technology—apply for a spot in Startup Alley and get ready to engage, connect and sell.

Startups chosen to exhibit will benefit from an audience of 43,000+ Show attendees, a reduced exhibitor fee, a small carpeted kiosk, electricity, internet access and a graphic panel complete with the company name and logo. Plus, the Show will provide marketing, promotion and signage.


Must be in operation for no more than 3 years with at least one paying customer. Product must focus on use of technology to solve a problem within the restaurant industry, including:

  • Supply chain

  • Sustainability

  • Marketing

  • Payments

  • Workforce or Operations

  • Must offer value to the industry, scalable and future-proof, and a new exhibitor.

Application Questions

  • When was your company founded? Provide the name(s) of founder(s) and the number of employees.

  • Provide a short company description.

  • In what part of the industry does your product seek to solve a problem?

  • Name your competitors.

  • What makes your solution different from others currently in the marketplace?

  • How did your company get started?

  • Provide testimonial from a current customer, including their name, title, company, and email address.

Hear What Startup Alley Exhibitors Say

Experience Startup Alley

Past Startup Alley exhibitors share their experiences. Learn how they introduced products, started the right conversations, built networks, and created real opportunities.

2019 Exhibiting Companies

AmbiFi, Inc

Using rich media and Instagram-style stories Ambifi simplifies content development and training for workflow such as recipe management.

Baller LLC

An innovative web-platform architected to empower workers with a secondary income, thereby improving engagement.


Web solution to optimize multi-site catering operations and streamline back of house management.


Empowers chefs and commercial kitchens to optimize food production with an intuitive data-centric platform.


Jetson is an intelligent, voice AI solution that can navigate complex menus through conversation, enabling a new form of ordering.


LISNR enables frictionless, seamless and encrypted payments using ultrasonic data technology.

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More information on the latest National Restaurant Association Show