Business Strategy Workshops
Workshop sessions will be held at McCormick Place during the Show dates from 9:00 – 10:30 am CT on Saturday 5/20, Sunday 5/21, and Monday 5/22 – so there’s still plenty of time to take in all that the Show has to offer! Registrants can sign up for one, two, or all three sessions within each workshop, or mix and match sessions from any workshop.
How do you know if you are maximizing your menu to drive sales and delight your guests? As competition in the foodservice space continues to build, it’s even more important to make the absolute most out of your offerings. From size and pricing to optimal design and formats, learn directly from industry experts about strategies to make your menu a top performer. Don’t miss this chance to beat out your competition with a menu everyone drools over.
- Day 1: Manage Your Menu for Greatest Profitability
Saturday, 5/20, 9:00 – 10:30 am CT - Day 2: Strike the Right Pricing Balance
Sunday, 5/21, 9:00 – 10:30 am CT - Day 3: Optimal Menu Formats for Your Business
Monday, 5/22, 9:00 – 10:30 am CT
You’ve done the work to determine the time is right and you’re ready to grow your business. You have a sound business plan and good cash flow, and your numbers make sense, but growth takes considerable money. Whether you dream of opening your first location, expanding by one unit or multiple, or renovating or growing sales of an existing location, how will you finance this dream? This workshop will help you get that fuel for growth, be it from maximizing cash flow and profits through more astute financial management or finding capital from outside sources. Learn the do’s and don’ts that can turn your dream into a reality.
- Day 1: Evaluate Your Funding Needs and Suitable Financing Options
Saturday, 5/20, 9:00 – 10:30 am CT - Day 2: Practical Finance Practices to Grow Profits
Sunday, 5/21, 9:00 – 10:30 am CT - Day 3: Real Estate, Design, Contractors, and More: Next Steps to Realizing Growth
Monday, 5/22, 9:00 – 10:30 am CT
Think you need a huge marketing team and a million-dollar budget to play in the branding and digital media big leagues? Here’s the great news, you don’t! Elevate your brand and build a robust digital media plan to drive traffic and attract new guests with attainable strategies you can leverage using existing resources and staff. From content marketing best practices including value-driven strategies, to DIY website enhancements, to effective social media engagement, learn from experts who can help you make the most of out of your brand!
- Day 1: Maximize Your Branding to Drive Traffic
Saturday, 5/20, 9:00 – 10:30 am CT - Day 2: Make the Most of Your Social Media and Web Presence
Sunday, 5/21, 9:00 – 10:30 am CT - Day 3: The Power of Digital Media for Real Results
Monday, 5/22, 9:00 – 10:30 am CT
ServSuccess Restaurant Leader Workshop
Running a restaurant takes an extraordinary commitment. For over 100 years the National Restaurant Association has been committed to helping restaurants flourish in any environment. The most recent product, ServSuccess, creates completely new energy about the restaurant profession. It includes an online collection of learning suites, courses, and exams designed to enhance and certify the competencies and knowledge of working industry professionals.
Leaders can assess and grow their skills, validate their expertise, and expand their abilities to enhance business performance.
Participant Level:
Ideal participants are mid-level managers and above who want to build skills to enhance business performance.
Pricing:
Special workshop price only available at National Restaurant Association Show 2023
(Regular retail price = $850)
$275 includes Show registration and:
- Two 2-hour workshop sessions with National Restaurant Association expert trainers
- Access to the ServSuccess online learning suite, including 5 courses, 34 learning modules, and 5 industry certificates
- 20% off ServSafe Food Protection Manager eCourse
- 20% off ServSafe Food Protection Manager Exam
- 20% off ServSuccess Certified Supervisor Exam
Session 1: Building Leadership Skills
Sunday, May 21, 2023; 9:00 – 11:00 am CT
No one day is the same in this industry. Keeping staff onboard and running effective shifts starts with a strong understanding of business fundamentals and exceptional communication skills. In this session, learn tactics to keep your staff motivated and engaged and the business on track.
Session 2: Managing Costs
Monday, May 22, 2023; 9:00 – 11:00 am CT
No matter what type of restaurant operation, in order to be an effective leader, you must fully understand food and labor costs. In this session, our experts break down the components of each, how it relates to profitability, and provide best practices for keeping costs in line.
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