Project Beverage 2023: Experiential Beverages

Explore today’s hottest adult beverage trends. Vote for your favorite cocktails. Taste the winning drinks at Industry Night Out. 

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Amp up your beverage program with Project Beverage—the exciting Show experience that explores the latest in the ever-evolving world of adult beverage. 

In 2023 we’re diving into experiential cocktails that will delight your guests, boost your sales, and generate buzz. From multi-sensory drinks to luxury garnishes, sober-friendly menus to eye-catching presentations, we’re featuring experiential beverage trends that can help level up your beverage program no matter your budget. 

Vote for your favorite experiential beverages in our online cocktail tournament below! Your vote helps decide which drinks move on to the final round at Industry Night Out, where you’ll get to taste the winning drinks and choose which gets crowned the Project Beverage champion! 

Round One: Tuesday, February 28 - Friday, March 10
Round Two: Tuesday, March 14 - Friday, March 24 - NOW OPEN!
Round Three: Tuesday, March 28 - Friday, April 7
Finalists announced Thursday, April 13

Tournament Bracket

Check back after each round to see which drinks advance!

Be a part of Project Beverage at the Show

Celebrate With Us at Industry Night Out

Explore Our Adult Beverage Program at the 2023 Show

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