The Launch Pad

Experience the future of foodservice where restaurant innovation takes flight. The Launch Pad, an interactive, multi-channel ordering experience, allows attendees to explore multiple points-of-service that are out of this world. Visit the Velocity Lane drive-thru, dine-in at the Sonic Cantina, or order online in the Digital Orbit. The Launch Pad showcases how today’s most forward-thinking brands are blending physical and digital touchpoints to meet guests wherever they are.

Velocity Lane: Step into the driver’s seat of the modern drive thru. Velocity Lane puts attendees behind the wheel—literally. Hop into a golf cart, pull up to a fully integrated digital order board, place your order, and cruise the track before collecting your food at the pickup window. It’s a hands-on look at how speed, accuracy, and experience come together in today’s reimagined drive-thru—where convenience meets choreography.

Sonic Cantina: Where digital ordering meets dine-in delight. At Sonic Cantina, attendees can place orders directly from intuitive self-service kiosks before settling in to enjoy their meal within The Launch Pad. This experience highlights how in-store technology is reshaping the guest journey—streamlining ordering while enhancing comfort, control, and connection. It’s fast casual, redefined for a digital-first world.

Digital Orbit: Your order, on your terms—no line required. Digital Orbit showcases the power of mobile ordering in motion. Attendees can place their order via app from anywhere on the show floor, then swing by The Launch Pad to pick it up at a dedicated pickup table. It’s a seamless, frictionless experience that reflects the growing demand for convenience, personalization, and control—putting the guest firmly in orbit of their own experience.