May 16–19, 2026
McCormick Place
Chicago, IL
The Beverage Room Stage
Experience the excitement of The Beverage Room Stage, where live mixology demos and interactive sessions bring the art, science and business of adult beverages to life. This stage is where you uncover cool, fresh ideas for elevating your adult beverage program, tapping into beer, wine and spirits, plus no/low cocktails, functional beverages and more.
View our featured demos and sessions below, and explore the full schedule here.
Craft Spirits on the Menu
Jeff Cioletti
Editor-in-Chief, CRAFT SPIRITS
Session with sampling
Fluid Motion: Smarter Bar Techniques and Design to Improve Efficiency and Execution
Graham Essex
Award-winning bartender and mixologist, Gibson’s Italia
Mixology demo with sampling
Evoking Memory Through Cocktail Design Rooted in Cultural and Culinary Experiences
Bismark Vega
Beverage Director, SuSu
Mixology demo with sampling
Mix, Sip, Profit: The Power of Cocktail Experiences
Casey Sebring
Mixologist, Hummingbird Lounge
Mixology demo with sampling
Popping Boba – For Adults Too!
Mixology demo with sampling
Slush Mixology: Frozen Cocktails and Coffee Drinks
Mixology demo with sampling
To be announced!
Session with sampling
The Emerging Market of Adult Beverage Alternatives
Session with sampling
The Show To Go
Our digital marketplace makes it easy to find the education sessions, products, partners and information you need, whenever you need it.
