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Press and Influencers

For over a century, the National Restaurant Association Show has served the needs of the foodservice industry and its suppliers, creating vital connections that open doors—and help keep them open. The Show returns in 2022 with renewed energy as the restaurant community seeks new products, technology, concepts, and thought leadership to reimagine foodservice. Be a part of the comeback the industry deserves.

For press and influencer inquiries, contact Julie Franks (jfranks@mdg.agency).

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Quick Links

Attend the Show where you’ll uncover all the happenings in foodservice.

View our qualifications for registering as either press or influencer.

Everything you need to successfully cover the Show.

Why Attend as Press/Influencer

Join us to report on the latest culinary breakthroughs, transformed by new equipment and technology as we reimagine foodservice experiences as we know it. Share in-depth stories about emerging and growing culinary trends and get quotes and bold insights from industry leaders and our impassioned keynote speaker. Participate in energized networking events that will give you a glimpse into the grit and innovation of the industry, all while introducing you to the connections who enhance your impactful storytelling. This is where the next era of foodservice begins—be here to get all of the breaking news first.

Show Highlights

Perfect for your coverage.

The Show will immerse you in everything related to the restaurant and foodservice industry from special exhibits and pavilions, celebrated chefs and mixology demos, and motivating featured presentations. The Show also boasts a robust education line up and vibrant show floor–and let's not forget the networking—you will leave with a notebook full of story angles and inspiration. More details on the schedule at a glance are coming soon, so be sure to check back to see what is happening each day at the Show.

Storylines to Consider

  • Cover the foodservice industry supply chain and the steps the industry is taking to cost containment, food safety, and while maintaining quality.

  • Explore how smaller footprint kitchens and multi-use equipment are redesigning kitchen spaces.

  • See and interact with the latest innovations to provide your readers with a glimpse into the future of the smart appliance market.

  • Report on industry statistics and the economic impact of the foodservice industry today and in the future as restaurant industry’s sales are projected to increase.

  • Explore the availability of healthy items and the exploration of new food sourcing options as customers look for tasty gluten-free choices, foods without GMOs, plant-based options, and low or sugar-free choices for personal and dietary needs.

  • Uncover how and why the foodservice industry is working to bring sustainable products to their restaurants.

  • Report on how restaurants are setting the example for recycling initiatives

  • Discover the technology innovations coming to the market that will support industry profitability and efficiency.

  • Cover the lighter side of the industry by featuring new culinary techniques to test and try.

  • Highlight celebrated chefs of the future, how they are growing their skills and making a name for themselves.

Press and Influencer Criteria

The National Restaurant Association Show would like to invite foodservice media and influencers to join us for the most important industry trade event of the year. Covering the Show gives you an unparalleled opportunity to engage with leading foodservice professionals (ranging from operators to chain buyers, from startup brands to speakers, and established exhibitors to new-on-the-scene suppliers) seeking to reimagine foodservice through new products, technology, innovative concepts and thought leadership.

Please note: All press registrants will be required to submit credentials. Upon review, qualified members of the press will be provided a press pass. Please note that registration does not guarantee approval. Please review the registration criteria below.

Press:

  • Reporters and editors must have an editorial role in a well-established news outlet that publishes original content. Each registrant must provide bylined articles published within the last three months for review and consideration. This excludes personal blogs, user groups and communities or forums.

  • News outlets must regularly cover food, foodservice, entertainment and leisure or other topics related to the hospitality industry and receive at least 5,000 unique visitors per month.

  • Freelance writers and photographers must present a letter of assignment, on company letterhead, from an approved media outlet to be considered for a press badge. Similarly, broadcast or online production company representatives must present a letter of assignment from an approved news media outlet.

  • Media outlet interns and student practitioners accompanying credentialed media representatives must show proof of employment.

  • Video crews must present a shoot schedule prior to the first day of the event.

  • Advertising, public relations, publishers, marketing and sales representatives, and other non-editorial media outlet staff will not be granted press badges and must register through general registration and pay the fees. Similarly, non-credentialed companions of properly credentialed media representatives must pay registration fees via general registration.

  • Reporters and/or editors’ registration fees will be covered at the discretion of the show management.

  • Reporters and/or editors are responsible for their own travel and lodging.

Influencers:

  • Influencers are defined as top tier social media content creators or bloggers with an aggregate following of foodservice industry professionals above 10,000

  • All Influencer applicants must post, share and engage with content related to the foodservice industry and its vertical markets on the blogs/social media channels contributing to the 10,000 aggregate following requirement.

  • Credentialed influencers will receive one (1) complimentary registration pass to the 2022 National Restaurant Association Show. Credentials are only valid for the specified event. Influencers must re-register each year and previous acceptance does not guarantee continued approval. Credentialed influencers are responsible for their own travel and accommodation.

  • All Influencer/blogger applicants must submit a statement of purpose for attending the 2022 National Restaurant Association Show. No influencer requests will be approved without a statement of purpose that includes the following information:

    1. Reason for attending the 2022 National Restaurant Association Show.

    2. Handles and/or links to all relevant social channels (Instagram, Twitter, Facebook, TikTok, YouTube, blog, etc.) that display posts within the last six (6) months related to the food service industry. These channels must also have an active following of more than 10,000 followers and at least two (2) pieces of original content published per week.

    3. An acknowledgement that the influencer agrees to the terms and conditions, including the posting requirements, mentioned below.

Approved Influencers and Media Guests will be required to adhere to the following terms and conditions:

  • Influencers agree to create their own original content, including copy and images, to support and promote the 2022 National Restaurant Association Show. Content will be required credentials to be considered for future events.

  • Influencers agree to post a minimum of three (3) times (on their channels included in the statement of purpose) to promoting the 2022 National Restaurant Association Show before the event using the official show hashtag and tagging the official Show accounts.

  • Influencers agree to post a minimum of three (3) times during the event using the official show hashtag and tagging the official Show account.

  • Approved Influencer attendees who do not adhere to the terms and conditions as outlined in the above policy may have their credentials declined and not approved for attendance for future events. Failure to adhere to the three-post pre-show requirement may lead to having badge requests being declined for future years.

  • Please note: Post verification will be required for future show badge approval and attendance.

National Restaurant Association Show staff reserves the right to deny press badges if credentials are insufficient.

Press and Influencer Resources

Press room location

Visit the press room for a comfortable location to file a story, meet with exhibitors, review press kits, or get a snack and rest your feet before you head back to the exhibit halls.

The press room is located in room N226.

Press room hours:

  • May 21, 8:30 a.m. – 5:00 p.m.

  • May 22, 8:30 a.m. – 5:00 p.m.

  • May 23, 8:30 a.m. – 5:00 p.m.

  • May 24, 9:00 a.m. – 3:00 p.m.

Press Inquiries

Media/press/influencer inquiries contact Julie Franks (jfranks@mdg.agency).

Social Media

Join the conversation and gain added exposure for your stories by tagging our social channels:

Don't forget to use the official Show hashtag #2022RestaurantShow

National Restaurant Association Show Press Releases

National Restaurant Association Show latest news and newsletter posts will give you highlights of the Show and important show and association news.

See press releases

Exhibitor News

The National Restaurant Association Show is where new technology is introduced, new products are launched, and new ideas are born. Get to know the 2022 exhibitors and find exactly what you need to craft your next industry story.

See exhibitors

See exhibitors press releases

Register

Press and Influencer registration can be found here. Questions? Reach out to Julie Franks at jfranks@mdg.agency.

Registration for press and influencers

Email Sign Up

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