For Press and Media

The National Restaurant Association Show is the place to explore everything that’s happening in the restaurant industry—from equipment and supplies to food and beverage to technology, it’s all here! Come join us in Chicago, May 22-25.

Media/press inquiries contact Julie Franks.

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Why attend as Media

The Show is the place to explore everything that’s happening in the restaurant industry.

Media Criteria

Check qualifications for registering as press.

Media Resources

Everything you need to be successful in your efforts to cover the Show.

Why Attend as Media:

Compelling statistics worth reporting

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Show highlights, perfect for your coverage

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Networking opportunities

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Join us to report on the latest culinary breakthroughs, transformed by new equipment and technology. Share in-depth stories about emerging and growing culinary trends and get quotes and bold insights from industry leaders and impassioned keynote speakers. Participate in energized networking events that will give you a glimpse into the passion of the industry and introduce you to the connections you need for impactful storytelling. Learn, experience, network, sample, and test all the latest things.

Restaurant Industry Facts at a Glance

$863 billion
Restaurant industry's projected sales in 2020.
1 million+
Restaurant locations in the United States.

15.3 million
Restaurant industry employees.

1.6 million
New restaurant jobs created by 2029.

Restaurant workforce as part of the overall U.S. workforce.

9 in 10
Restaurant managers who started at entry level.

9 in 10
Restaurants with fewer than 50 employees.

8 in 10
Restaurant owners who started their careers in entry-level positions.

7 in 10
Restaurants that are single-unit operations.

Show highlights, perfect for your coverage:

The Restaurant Show surely will immerse you in everything related to the restaurant industry. From special exhibits and pavilions, celebrity chefs, mixology demos and motivating featured presentations to a robust education line up and vibrant show floor –and let's not forget the networking—you will leave with a notebook full of story angles and inspiration. More details on the schedule at a glace are coming soon, so be sure to check back to get a taste of what is happening each Show day.

Show Highlights:

Special Exhibits & Pavilions

To help you dive into the topics that are most important to you and your readers, we’ve grouped the Show floor by top trends, products, and emerging technologies. Curated areas and pavilions throughout the Show floor will showcase emerging technologies, unique ingredients, and shifting trends to keep you up-to-date on the latest developments shaping foodservice today. 

Education opportunities to deepen your knowledge:

The Show floor is a plethora of interesting content, innovative technology, and emerging trends. The best way to get up to speed on the latest industry trends is to attend a few of our many education sessions. Programs taking place at the Show are designed to provide you access to industry best practices, trends and industry thought leaders.

Celebrity Chef & Mixology Demos

Celebrity Chefs & Mixology Demos add hands-on excitement to this dynamic Show. Join us at various stages across the Show floor as industry experts demonstrate their techniques and share their success stories.

Featured Presentations

Get story sources from inspirational industry and business thought leaders during the Signature '20 and SuperSessions.

Show Floor Discovery

The National Restaurant Association Show highlights the best innovations every year through its award programs and roster of innovative exhibitors. Explore our FABI or KI Award recipients from 2020.

Networking opportunities get you connected to industry experts:

Join in on our networking events happening throughout the Show. These opportunities provide a perfect chance to meet industry thought leaders and experts that can help you craft your story or serve as a resource for futute in-depth pieces. Be sure to add these events to your Show calendar.

Topics to Consider

Trends on Display:

Forward-thinking, cutting-edge equipment that will improve operations through automation, efficiency, safety improvements, sustainability, waste solutions, and more.

Menu and flavor trends set to spice up the restaurant offerings.

Trending products that satisfy cravings yet address diners’ concerns about nutrition, packaging, sustainability, and more.

Innovative products designed to improve operations and enhance customer experience.

Storylines to Consider:

  • Discover how restaurants and bars are eager to capitalize on growing consumer demand for all things hemp as hemp-derived CBD products projected to top $1 billion this year
  • Cover what the industry is doing to attract, retain and engage employee prospects over the coming years with what is reported to be 800,000 open industry jobs and an expected additional 1.6 million more within the next ten years.
  • See and interact with the latest innovations and provide your readers with a glimpse into the future of the smart appliance market which is is projected to reach $2.7 billion by 2022.
  • Report on industry statistics and the economic impact of the foodservice industry today and in the future as restaurant industry’s sales are projected at $863 billion in 2020.
  • Explore the availability of healthful items and the exploration of new food sourcing options as customers look for tasty gluten-free choices, foods without GMOs, plant-based options, and low or sugar-free choices for personal and dietary needs.
  • Uncover how the foodservice industry is working to bring sustainable products to their restaurants to address the National Restaurant Association’s national household survey that showed that 51% of all adults are more likely to dine at one restaurant above another if they have access to environmentally friendly foods.
  • Uncover how the foodservice industry is working to bring sustainable products to their restaurants to address the National Restaurant Association’s national household survey that showed that 51% of all adults are more likely to dine at one restaurant above another if they have access to environmentally friendly foods.
  • Uncover how the foodservice industry is working to bring sustainable products to their restaurants.
  • Report on how restaurants are setting the example for recycling initiatives.
  • Cover the foodservice industry supply chain and the steps the industry is taking to cost containment, food safety, and while maintaining quality.
  • Discover the technology innovations coming to the market that will support industry profitability and efficiency.
  • Cover the lighter side of the industry by featuring new culinary techniques to test and try.
  • Highlight celebrity chefs of the future, how they are growing their skills and making a name for themselves.

Media Criteria

On behalf of the National Restaurant Association Show, we’d like to invite you to join us for the largest, most important industry trade event of the year. This event gives you an unequaled opportunity to engage with more than 2,300 exhibitors spanning more than 715,000 square feet of exhibit hall and the 41,000 foodservice buyers from more than 110 countries and 40+ industry segments. There's no other place to connect with the entire foodservice industry ecosystem and to discover all that feeds you and your readers.

We look forward to seeing you at the Show,
National Restaurant Association Show Communications Team

To ensure that the registration process goes smoothly, please review the registration criteria and overview of credentials:

Media Credentials:
  • Reporters and editors must have an editorial role in a well-established news outlet that publishes original content. Each registrant must provide bylined articles fpublished within the last 3 months for review and consideration. This excludes personal blogs, user groups and communities or forums.
  • News outlets or blogs must regularly cover food, foodservice, entertainment and leisure or other topics related to the hospitality industry and receive at least 5,000 unique visitors per month.
  • Freelance writers and photographers must present a letter of assignment, on company letter head, from an approved media outlet to be considered for a press badge. Similarly, broadcast or online production company representatives must present a letter of assignment from an approved news media outlet.
  • Media outlet interns and student practitioners accompanying credentialed media representatives must show proof of employment.
  • Social Media Influencers (YouTube, Facebook, instagramers) must have a following of 10,000 or more with followers in the foodservices industry. Any considered influencer will be required to show previous use of the Show hashtag and will be reuired to use the Show hashtag in at least 3 posts to qualify for future media badge.
  • Video crews must present a shoot schedule prior to the first day of the event.
  • Reporters and/or editors’ registration fees will be covered at the discretion of the show management
  • Reporters and/or editors are responsible for their own travel and lodging.

Media Resources

Press room location

Visit the press room for a comfortable location to file a story, have meetings with exhibitors, review press kits, or get a snack and rest your feet before you set back out to the trend packed exhibit hall.

The press room is located in room: N226

Press room hours:

  • May 16, 8:30 a.m. – 5:00 p.m.
  • May 17, 8:30 a.m. – 5:00 p.m.
  • May 18, 8:30 a.m. – 5:00 p.m.
  • May 19, 9:00 a.m. – 3:00 p.m.

Press Inquires

Media/press inquiries contact Julie Franks.

Join the conversation and gain added exposure for your stories by tagging our social channels:
Facebook: @NationalRestaurantShow
Twitter: @NatlRestShow
Instagram: @nationalrestaurantshow
Don't forget to use the official Show hashtag #2020RestaurantShow

Digital Show Daily

Read about all of the breaking news and daily recaps that happened during National Restaurant Association Show with the digital Show Daily.

National Restaurant Association Show Press Releases

National Restaurant Association Show latest news and blog posts will give you highlights of the show and important show and association news.
View press releases

Ensure you have the access you need to cover the innovations and discoveries within the restaurant industry.

Exhibitor News:

National Restaurant Association Show is at the center for everyone in the foodservice industry —where new technology is introduced, new products are launched, and new ideas are born. Visit the Exhibitor press room to find exactly what you need to craft your next industry story.
View press releases from exhibitors

Press Conferences:

Join us at the press breakfast and learn about the can’t-miss things to see at the Show.

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