For Press and Media
For over a century, the National Restaurant Association Show has served the needs of the foodservice industry and its suppliers, creating vital connections that open doors—and help keep them open. In 2021, the Show returns with renewed energy as the restaurant community seeks new products, technology, concepts, and thought leadership to reimagine foodservice.
Media/press inquiries contact Julie Franks.
Why Attend as Media:
Compelling statistics worth reporting
Show highlights, perfect for your coverage
Join us to report on the latest culinary breakthroughs, transformed by new equipment and technology as we reimagine restaurant experiences as we know it. Share in-depth stories about emerging and growing culinary trends and get quotes and bold insights from industry leaders and impassioned keynote speakers. Participate in energized networking events that will give you a glimpse into the passion of the industry and introduce you to the connections you need for impactful storytelling. This is where the new era of foodservice begins—be here to get all of the breaking news first.
Foodservice Industry Facts and Stats
Show highlights, perfect for your coverage:
The Show surely will immerse you in everything related to the restaurant industry. From special exhibits and pavilions, celebrated chefs, mixology demos and motivating featured presentations to a robust education line up and vibrant show floor –and let's not forget the networking—you will leave with a notebook full of story angles and inspiration. More details on the schedule at a glace are coming soon, so be sure to check back to see what is happening each Show day.
Special Exhibits & Pavilions
To help you dive into the topics that are most important to you and your readers, we’ve grouped the Show floor by top trends, products, and emerging technologies. Curated areas and pavilions throughout the Show floor will showcase emerging technologies, unique ingredients, and shifting trends to keep you up-to-date on the latest developments shaping foodservice today.
Education Opportunities to Deepen Your Knowledge
The Show floor is a plethora of interesting content, innovative technology, and emerging trends. The best way to get up to speed on the latest industry trends is to attend a few of our many education sessions. Programs taking place at the Show are designed to provide you access to industry best practices, trends and industry thought leaders.
Celebrated Chef & Mixology Demos
Celebrated Chefs & Mixology Demos add hands-on excitement to this dynamic Show. Join us at various stages across the Show floor as industry experts demonstrate their techniques and share their success stories.
Get story sources from inspirational industry and business thought leaders during the Signature '21 and SuperSessions.
Show Floor Discovery
The National Restaurant Association Show highlights the best innovations every year through its award programs and roster of innovative exhibitors. Explore our FABI or KI Award recipients from 2021.
Storylines to Consider
Storylines to Consider:
- Discover how restaurants and brands are reimagining foodservice in a post-pandemic world.
- Give your readers more information about enhancing curbside service.
- See how smaller footprint kitchens and multi-use equipment are redesigning kitchen spaces.
- Find the newest products for PPE, sanitation, contactless service, and more.
- See and interact with the latest innovations and provide your readers with a glimpse into the future of the smart appliance market.
- Report on industry statistics and the economic impact of the foodservice industry today and in the future as restaurant industry’s sales are projected.
- Explore the availability of healthful items and the exploration of new food sourcing options as customers look for tasty gluten-free choices, foods without GMOs, plant-based options, and low or sugar-free choices for personal and dietary needs.
- Uncover how the foodservice industry is working to bring sustainable products to their restaurants.
- Report on how restaurants are setting the example for recycling initiatives.
- Cover the foodservice industry supply chain and the steps the industry is taking to cost containment, food safety, and while maintaining quality.
- Discover the technology innovations coming to the market that will support industry profitability and efficiency.
- Cover the lighter side of the industry by featuring new culinary techniques to test and try.
- Highlight celebrated chefs of the future, how they are growing their skills and making a name for themselves.
On behalf of the National Restaurant Association Show, we’d like to invite you to join us for the largest, most important industry trade event of the year. This event gives you an unequaled opportunity to engage with professionals seeking to reimagine foodservice through new products, technology, concepts, and thought leadership.
We look forward to seeing you at the Show,
National Restaurant Association Show Communications Team
To ensure that the registration process goes smoothly, please review the registration criteria and overview of credentials:
- Reporters and editors must have an editorial role in a well-established news outlet that publishes original content. Each registrant must provide bylined articles published within the last 3 months for review and consideration. This excludes personal blogs, user groups and communities or forums.
- News outlets or blogs must regularly cover food, foodservice, entertainment and leisure or other topics related to the hospitality industry and receive at least 5,000 unique visitors per month.
- Freelance writers and photographers must present a letter of assignment, on company letterhead, from an approved media outlet to be considered for a press badge. Similarly, broadcast or online production company representatives must present a letter of assignment from an approved news media outlet.
- Media outlet interns and student practitioners accompanying credentialed media representatives must show proof of employment.
- Social Media Influencers (YouTube, Facebook, Instagram) must have a following of 10,000 or more with followers in the foodservices industry. Any considered influencer will be required to show previous use of the Show hashtag and will be required to use the Show hashtag in at least 3 posts to qualify for future media badge.
- Video crews must present a shoot schedule prior to the first day of the event.
- Reporters and/or editors’ registration fees will be covered at the discretion of the show management
- Reporters and/or editors are responsible for their own travel and lodging.
Press room location
Visit the press room for a comfortable location to file a story, have meetings with exhibitors, review press kits, or get a snack and rest your feet before you head back to the exhibit halls.
The press room is located in room: N226.
Press room hours:
- May 22, 8:30 a.m. – 5:00 p.m.
- May 23, 8:30 a.m. – 5:00 p.m.
- May 24, 8:30 a.m. – 5:00 p.m.
- May 25, 9:00 a.m. – 3:00 p.m.
Media/press inquiries contact Julie Franks.
Join the conversation and gain added exposure for your stories by tagging our social channels:
Don't forget to use the official Show hashtag #Restaurant2021
Digital Show Daily
Read about all of the breaking news and daily recaps that happened during National Restaurant Association Show with the digital Show Daily.
The National Restaurant Association Show is at the center for everyone in the foodservice industry—where new technology is introduced, new products are launched, and new ideas are born. Get to know the 2021 exhibitors and find exactly what you need to craft your next industry story.