Why Attend

National Restaurant Association Show

The National Restaurant Association Show is the place to explore everything that’s happening in the hospitality industry, from the latest food and beverage trends to emerging technology. Learn, experience, network, sample — and find what feeds you here!

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What's Fresh

Just like the hospitality industry, the Show is constantly evolving. Enjoy these new features designed to keep you (and your business) on the cutting edge:

  • Deep dive workshops: Get actional information on important off-premise and labor issues in these special sessions.
  • An enhanced show floor: Find all of the ingredients, advice and solutions you need with a new hall, and more exhibitors, products and equipment than ever before!
  • New Signature location.
  • New, expanded learning areas including our new Learning Super Center

Get a Taste

There’s always something to see, do, and savor at the Show!

Attend the 2021 Show

Whether you’re hungry for fresh takes on staffing issues or hot new equipment, you’ll find what feeds you — and keeps guests coming through your door — here.

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Six Reasons to Attend the National Restaurant Association Show

Appetizing Insights

Tap into the technology and trends that are shaping the future of hospitality. Find innovative equipment that will help you increase efficiency across your entire operation, learn how you can introduce the sustainable options guests want, find ways to use off-premise delivery to grow sales, and much more!

Delicious Inspiration

Get your creative wheels turning as chefs and mixologists share their secret sauce — from new techniques to modern classics. Hear intriguing insights from visionary leaders and see live demonstrations from some of the biggest names in the industry.

Savory Staffing Ideas

Hungry for lower turnover? Find out how to recruit, cultivate, and retain an engaged team. Share your challenges — as well as solutions — with fellow business owners.

Ideas that Sizzle

Want to make diners salivate? Learn how to set your menu apart and attract guests with the trending flavors and ingredients you’ll only find at the Show.

Scrumptious Solutions

Discover game-changing equipment, technology, ingredients, and more from nearly 2,400 exhibitors.

Tasty Trends

Find exciting food and beverage products at the FABI Awardee Tastings and talk to company representatives about what they have planned for the year. Learn what other operators are doing to optimize their menus. Hear the latest research on flavor trends, learn what’s coming next — and how you can prepare.

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More information on the latest National Restaurant Association Show