May 22–25, 2027
McCormick Place
Chicago, IL
Badge Pricing
Explore. Discover. Connect.
Discover the Ultimate Way to Experience the National Restaurant Association Show.
Get ready to immerse yourself in the premier event for foodservice innovation, networking, and inspiration. With three unique badge options, you can customize your experience to match your goals and make the most of your time at the Show. No matter your focus, there’s a badge tailored just for you. Don’t miss your chance to connect, learn, and grow at the National Restaurant Association Show. Choose your badge today and get ready for an unforgettable experience!
2027 Registration Information & Fees
Your industry. Your Show. Your way.
Whether you’re in restaurant or foodservice operations (independent, chain or non-commercial), retail (including convenience stores, supermarkets and wholesale clubs), lodging, dealer/distributor—or an affiliated field as a consultant, specifier, finance professional, faculty member or student—there’s a badge for you. Explore Essential, Expo and Premium below and pick your recipe for a great Show.
Essential Badge
Explore the Show floor and go deeper with education led by restaurant and foodservice operators.
Early Bird
10/1/26 - 12/31/26
10/1/26 - 12/31/26
$385
- 30 Operator-led Classroom Sessions
- Access to all session & demo recordings via Streamly
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes everything in the Expo Badge, plus:
*Addtl. à la carte options available
Advanced
1/1/27 - 4/5/27
1/1/27 - 4/5/27
$435
- 30 Operator-led Classroom Sessions
- Access to all session & demo recordings via Streamly
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes everything in the Expo Badge, plus:
*Addtl. à la carte options available
Regular
4/6/27 - 5/13/27
4/6/27 - 5/13/27
$485
- 30 Operator-led Classroom Sessions
- Access to all session & demo recordings via Streamly
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes everything in the Expo Badge, plus:
*Addtl. à la carte options available
Onsite
5/14/27 - 5/25/27
5/14/27 - 5/25/27
$535
- 30 Operator-led Classroom Sessions
- Access to all session & demo recordings via Streamly
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes everything in the Expo Badge, plus:
*Addtl. à la carte options available
Expo Badge
Experience everything happening on the Show floor.
Early Bird
10/1/26 - 12/31/26
10/1/26 - 12/31/26
$125
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes:
*Addtl. à la carte options available
Advanced
1/1/27 - 4/5/27
1/1/27 - 4/5/27
$175
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes:
*Addtl. à la carte options available
Regular
4/6/27 - 5/13/27
4/6/27 - 5/13/27
$225
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes:
*Addtl. à la carte options available
Onsite
5/14/27 - 5/25/27
5/14/27 - 5/25/27
$299
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Includes:
*Addtl. à la carte options available
Premium Badge
Get the complete Show experience with education, exclusive access, special events and added benefits.
Early Bird & Advanced
10/1/26 - 4/5/27
10/1/26 - 4/5/27
$699
- Ticket to the Official Show After Party
- Admission to one Bootcamp
- VIP entrance to Keynote & Featured Session
- Fast-pass access for book signings at The Culinary Experience
- Exclusive Pre-Show Webinar
- Complimentary official Show T-shirt
- Daily “Don’t Miss This Today” email highlighting recommended sessions, experiences & exhibitors
- Digital gift bag featuring exclusive coupons
- 10% discount coupon to use for official Show merchandise
- Complimentary 6 month subscription to Nation’s Restaurant News for new subscribers
Includes everything in Essential, plus these extras:
Regular & Onsite
4/6/27 - 5/25/27
4/6/27 - 5/25/27
$750
- Ticket to the Official Show After Party
- Admission to one Bootcamp
- VIP entrance to Keynote & Featured Session
- Fast-pass access for book signings at The Culinary Experience
- Exclusive Pre-Show Webinar
- Complimentary official Show T-shirt
- Daily “Don’t Miss This Today” email highlighting recommended sessions, experiences & exhibitors
- Digital gift bag featuring exclusive coupons
- 10% discount coupon to use for official Show merchandise
- Complimentary 6 month subscription to Nation’s Restaurant News for new subscribers
Includes everything in Essential, plus these extras:
Customize Your Show Experience
Make the Show your own. Choose from these separately priced experiences and extras when you register.
Additional À La Carte Options
Enhance Your Experience
Education One Day Pass
$99
Individual Bootcamps
$149
Show Tours
$75
Show After Party
$75
Streamly (Access to session & demo recordings via Streamly)
$250
Important Registration Notes for Attendees
Promotional offers apply exclusively to the following Attendee Categories: Restaurant/Foodservice, Retail, Lodging, Dealer/Distributor, and Affiliated Segments.
Seating at all sessions and demos is first-come, first-served.
Restaurant Member Companies of the National Restaurant Association receive an allotment of complimentary Expo Only badge(s) as a member benefit. All communication regarding the promotional code for registration will be emailed to the main contact in your membership record
The main contact should check clutter, junk, or similar folders for an email from National Restaurant Association Show (admin@email.nationalrestaurantshow.com) containing the promo code.
Press registration will open in January 2027. Click here to review the Press criteria and Digital Content criteria.
Promotional offers apply exclusively to the following Attendee Categories: Restaurant/Foodservice, Retail, Lodging, Dealer/Distributor, and Affiliated Segments.
Seating at all sessions and demos is first-come, first-served.
Restaurant Member Companies of the National Restaurant Association receive an allotment of complimentary Expo Only badge(s) as a member benefit. All communication regarding the promotional code for registration will be emailed to the main contact in your membership record
The main contact should check clutter, junk, or similar folders for an email from National Restaurant Association Show (admin@email.nationalrestaurantshow.com) containing the promo code.
Press registration will open in January 2027. Click here to review the Press criteria and Digital Content criteria.
Expo Badge
10/1/26 - 5/25/27
10/1/26 - 5/25/27
$1,000
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
Essential Badge (Add-On)
10/1/26 - 5/25/27
10/1/26 - 5/25/27
+$535
- Show floor access
- Access to Show floor theaters (including live demos)
- Keynote
- Featured Session
- 30 Operator-led Classroom Sessions
- Access to all session & demo recordings via Streamly
Non-Exhibiting Suppliers
Companies that provide products or services to the foodservice industry—but are not exhibiting at the Show.
Non-Exhibiting Supplier Policy
If your company sells or markets products or services to foodservice operators and you do not have an exhibit booth, you must register as a Non-Exhibiting Supplier.
Please note:
-Non-exhibiting suppliers may not solicit or sell on the show floor or in official event spaces
-Distribution of marketing materials is not permitted outside of a contracted exhibit space
-Any meetings or business activity must be conducted in accordance with Show policies
-Companies found violating this policy may have their badges revoked without refund
Planning to Sell or Showcase Your Brand?
If your goal is to promote products, generate leads, or meet buyers, we encourage you to explore exhibiting opportunities to maximize your presence at the Show.
Why This Matters
These guidelines help protect the investment of exhibiting companies and ensure attendees can explore the show floor as intended—discovering new products, trends, and solutions in a dedicated, professional environment.
Companies that provide products or services to the foodservice industry—but are not exhibiting at the Show.
Non-Exhibiting Supplier Policy
If your company sells or markets products or services to foodservice operators and you do not have an exhibit booth, you must register as a Non-Exhibiting Supplier.
Please note:
-Non-exhibiting suppliers may not solicit or sell on the show floor or in official event spaces
-Distribution of marketing materials is not permitted outside of a contracted exhibit space
-Any meetings or business activity must be conducted in accordance with Show policies
-Companies found violating this policy may have their badges revoked without refund
Planning to Sell or Showcase Your Brand?
If your goal is to promote products, generate leads, or meet buyers, we encourage you to explore exhibiting opportunities to maximize your presence at the Show.
Why This Matters
These guidelines help protect the investment of exhibiting companies and ensure attendees can explore the show floor as intended—discovering new products, trends, and solutions in a dedicated, professional environment.
