May 22–25, 2027
McCormick Place
Chicago, IL
Exhibitor Prospectus
Launch new products, generate leads and build customer relationships on a Show floor boasting 900+ product categories — and tens of thousands of industry professionals hungry for the latest foodservice innovations.
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Explore The Product Categories That Power Foodservice
Every Buyer. Every Segment. Every Solution.
The National Restaurant Association Show is where the business of foodservice comes together. From independent restaurants and multi-unit chains to convenience stores, hotels, schools, healthcare, non-commercial operators, distributors and dealers, buyers attend with clear goals: finding products and solutions that help them operate smarter, serve guests better and grow profitably.
Whether you’re launching a breakthrough innovation, expanding into new markets or growing your brand, your next customers are walking the Show floor looking for solutions like yours.
Be Where Your Buyers Are
+
leads generated per exhibitor, on average*
%
of attendees influence purchasing decisions
%
of attendees were at a director level or above
*Lead analysis provided by the Show’s registration partner Maritz and based on 2026 exhibiting companies with an on-site lead scanner.
Valuable Face Time
Put Your Solutions in Front of Buyers Ready to Invest
More than 34,000+ foodservice operators attend the National Restaurant Association Show to compare products, evaluate suppliers and make purchasing decisions. They represent every major segment of the industry—and they’re actively looking for innovations that help them improve operations, delight guests and stay ahead of the competition.
Whether you provide food, equipment, technology, services or breakthrough innovations, there’s a place for your business in the industry’s largest marketplace.
Food, Ingredients & Menu Innovation
Today’s operators are constantly evolving their menus to meet changing consumer tastes, foodservice trends, dietary preferences and profit goals. Buyers come to discover ingredients and food products that help them create memorable dining experiences while improving consistency, labor efficiency and margins.
Beverage, Coffee & Bar Solutions
Beverages are one of the fastest-growing profit centers in foodservice. Operators are looking for beverage products, services and solutions that help increase check averages, improve speed of service and keep guests coming back—from morning coffee through late-night cocktails.
Kitchen Equipment & Food Production
Restaurant Technology, AI & Automation
Technology is transforming every part of restaurant operations. From AI-powered ordering to robotics and predictive analytics, operators are investing in digital solutions that improve efficiency, enhance guest experiences and drive profitability.
Emerging Brands, Startups & Future Innovation
Discover the companies shaping what’s next in foodservice. Buyers come to find breakthrough products, disruptive technologies and fresh ideas before they become mainstream.
Business Services & Operational Solutions
Packaging, Smallwares & Operational Essentials
Every operation depends on the products used every day behind the scenes. Buyers look for solutions that improve efficiency, support takeout and delivery, reduce waste and simplify operations.
Design, Dining Spaces & Facility Solutions
Create the environments where guests gather and experiences come to life. Buyers come to discover products that enhance dining spaces, improve facility operations and elevate both indoor and outdoor guest environments.
Workforce, Safety & Hospitality Essentials
People remain the industry’s greatest asset. Buyers seek solutions that help recruit, train, protect and retain employees while creating safer, more productive workplaces.
Sustainability & Resource Management
Today’s operators are investing in solutions that reduce waste, conserve resources and improve efficiency without sacrificing profitability. Sustainability has become a business strategy—not just an initiative.
Tabletop, Buffet & Serving Solutions
Presentation influences every dining experience. Operators source tabletop products that elevate food styling, improve durability and support efficient service across every dining segment.
Front of House & Guest Experience
Every guest interaction matters. Buyers explore products that create memorable dining experiences, strengthen their brand and keep customers returning through exceptional hospitality and engaging environments.
2027 Pricing
Dig Into Your Leads
Connect With Us
Interested in speaking with a member of our team?
Call 312-853-2542, or email us at RestaurantShowSales@informa.com
