May 22–25, 2027
McCormick Place
Chicago, IL
Design, Dining Spaces & Facility Solutions
Design Spaces That Inspire Every Guest
A restaurant's physical environment is a key brand asset, influencing guest experiences through every detail. Successful operators prioritize design that enhances traffic flow, boosts revenue, supports staff, and encourages repeat visits. The Design, Dining Spaces & Facility Solutions category connects manufacturers, designers, and service providers shaping restaurant environments, from indoor dining rooms to outdoor patios and behind-the-scenes operations.
Category Insights
Restaurant design has evolved far beyond selecting tables and décor. Today's operators are creating flexible environments that accommodate changing consumer behaviors, outdoor dining, mobile pickup, accessibility, sustainability and evolving service models. Buyers attend the National Restaurant Association Show looking for products that balance style, durability and operational performance while helping them build spaces guests remember.
Featured Products & Solutions
Showcase products including:
- Restaurant furniture
- Indoor and outdoor seating
- Patio furniture
- Tables
- Lighting
- Decorative fixtures
- Dining room décor
- Outdoor umbrellas
- Facility supplies
- Cleaning systems
- Floor care
- Restroom solutions
- Maintenance products
Who You’ll Meet
Connect with restaurant owners, architects, interior designers, hospitality groups and facility managers.
Industry Trends Driving Demand
Restaurants are reimagining their physical spaces to improve guest comfort, maximize efficiency and strengthen brand identity.
Current areas of interest include:
- Flexible dining environments
- Outdoor dining design
- Restaurant renovations
- Sustainable building materials
- Smart lighting and energy management
- Accessible and inclusive design
- Multi-purpose dining spaces
- Facility modernization
Why Exhibit
Design decisions require major investments and lasting partnerships. Buyers seek firsthand product quality, compare finishes, ask technical questions, and assess real-world performance. Exhibiting lets you showcase furniture, lighting, flooring, and outdoor solutions, becoming part of the future of restaurant design.
Benefits include:
- Generate high-quality sales leads
- Launch new products to an engaged audience
- Build relationships with distributors and dealers
- Increase brand visibility across the industry
- Meet qualified buyers ready to make purchasing decisions
- Receive valuable market feedback
- Create new business opportunities across multiple foodservice segments
Success Opportunities
Maximize your impact before, during and after the Show by:
- Showcasing innovative restaurant environments
- Presenting furniture and design concepts
- Meeting architects and designers
- Connecting with restaurant owners
- Supporting renovation projects
- Building specification opportunities
- Increasing brand exposure
- Positioning your company as a design leader
Sponsorships Keep the Opportunities Flowing
2027 Restaurant Show sponsorships are now available, offering unmatched access to foodservice decision-makers seeking solutions and partnerships. Sponsors gain premium visibility across digital channels, educational content, and high-traffic areas, positioning your brand as an industry leader. Secure your sponsorship early to maximize ROI, build connections with qualified buyers, and stand out in the competitive foodservice market.
Frequently Asked Questions
Why is exhibiting valuable for design companies?
Restaurant owners prefer to experience materials, finishes and craftsmanship in person before making purchasing decisions.
Why do buyers visit this category?
Operators are investing in spaces that improve guest experiences while maximizing functionality.
Can I showcase renovation or remodeling solutions?
Absolutely. Buyers are actively looking for products that support new construction and restaurant renovations.
Who influences purchasing decisions?
Owners, architects, designers, operations teams and purchasing departments often collaborate on design investments.
Ready to Put Your Products in Front of Qualified Buyers?
More than 34,000+ foodservice operators attend the National Restaurant Association Show to compare products, evaluate suppliers and make purchasing decisions. They represent every major segment of the industry—and they’re actively looking for innovations that help them improve operations, delight guests and stay ahead of the competition. Whether you provide food, equipment, technology, services or breakthrough innovations, there’s a place for your business in the industry’s largest marketplace.
Reserve your booth today for the 2027 Show and connect face-to-face with operators, dealers, distributors and decision-makers who come ready to talk to you and discover what’s next in foodservice.
