May 22–25, 2027
McCormick Place
Chicago, IL
Front of House & Guest Experience
Create Experiences Guests Remember
Long before the first bite arrives, guests are already forming an opinion. The atmosphere, comfort, service flow and overall environment shape whether they stay longer, spend more and return again. The Front of House & Guest Experience category brings together the companies helping restaurants deliver unforgettable first impressions. From furniture and décor to digital signage, waiting systems and customer engagement technology, buyers come to discover solutions that elevate every guest interaction.
Category Insights
In today's competitive restaurant industry, creating memorable experiences is as vital as serving great meals. Operators seek spaces that enhance their brand, streamline service, and drive repeat visits. At the Show, buyers explore ideas to boost hospitality and operational efficiency, whether launching new concepts or updating existing locations.
Featured Products & Solutions
Showcase products including:
- Restaurant furniture
- Booths
- Tables
- Seating
- Lighting
- Interior décor
- Outdoor dining
- Patio products
- Host stations
- Waiting systems
- Guest paging
- Digital signage
- Menu boards
- Music & entertainment
- Customer engagement technology
Who You’ll Meet
Connect with restaurant owners, hospitality executives, designers, architects, general managers and purchasing teams.
Industry Trends Driving Demand
Guest expectations continue to evolve, driving investment in technologies and products that create seamless, memorable dining experiences.
Current areas of interest include:
- Personalized guest experiences
- Digital signage and interactive menus
- Outdoor dining enhancements
- Contactless guest experiences
- Restaurant ambiance and experiential design
- Guest feedback and reputation management
- Host and waitlist technology
- Hospitality-focused automation
Why Exhibit
Your products shape the guest journey from start to finish. Exhibiting lets buyers experience your furniture, finishes, and technology firsthand while discussing projects. From seating to guest engagement tech, the Show connects you with professionals shaping the future of dining.
Benefits include:
- Generate high-quality sales leads
- Launch new products to an engaged audience
- Build relationships with distributors and dealers
- Increase brand visibility across the industry
- Meet qualified buyers ready to make purchasing decisions
- Receive valuable market feedback
- Create new business opportunities across multiple foodservice segments
Success Opportunities
Maximize your impact before, during and after the Show by:
- Showcasing hospitality solutions
- Demonstrating guest engagement technologies
- Meeting restaurant and hotel operators
- Connecting with designers and architects
- Launching new front-of-house products
- Building relationships with hospitality leaders
- Increasing brand visibility
- Positioning your company as a guest experience expert
Sponsorships Keep the Opportunities Flowing
2027 Restaurant Show sponsorships are now available, offering unmatched access to foodservice decision-makers seeking solutions and partnerships. Sponsors gain premium visibility across digital channels, educational content, and high-traffic areas, positioning your brand as an industry leader. Secure your sponsorship early to maximize ROI, build connections with qualified buyers, and stand out in the competitive foodservice market.
Frequently Asked Questions
Who makes purchasing decisions?
Owners, operations leaders, designers, architects and purchasing teams all attend this category.
Why is seeing products in person important?
Comfort, quality, finishes and functionality are easier to evaluate face-to-face than through catalogs or online images.
Can companies launching new concepts exhibit?
Absolutely. Buyers actively seek innovative products that help create unique dining environments.
How can exhibiting help grow my business?
You’ll connect with decision-makers looking to enhance both the guest experience and restaurant environment.
Ready to Put Your Products in Front of Qualified Buyers?
More than 34,000+ foodservice operators attend the National Restaurant Association Show to compare products, evaluate suppliers and make purchasing decisions. They represent every major segment of the industry—and they’re actively looking for innovations that help them improve operations, delight guests and stay ahead of the competition. Whether you provide food, equipment, technology, services or breakthrough innovations, there’s a place for your business in the industry’s largest marketplace.
Reserve your booth today for the 2027 Show and connect face-to-face with operators, dealers, distributors and decision-makers who come ready to talk to you and discover what’s next in foodservice.
