May 16–19, 2026
McCormick Place
Chicago, IL
Welcome to the Concierge-Level Experience
You’re not just attending the Show — you’re experiencing it differently.
Your Concierge-Level Badge unlocks a smarter, more personalized way to navigate the biggest event in foodservice. From curated recommendations and VIP conveniences to tailored exhibitor connections, this is your hub for maximizing every moment at the Show.
Here’s How to Access Your Concierge Benefits
Express Badge Pickup Locations & Times
S103 and Lakeside Level 2
Thursday, 5/14: 7 a.m. - 5 p.m
Friday, 5/15: 7 a.m. - 6 p.m
Saturday, 5/16: 7 a.m. - 5 p.m
Sunday, 5/17: 7:30 a.m. - 5 p.m
Monday, 5/18: 7:30 a.m. - 5 p.m
Tuesday, 5/19: 8 a.m. - 2 p.m
Expo + Education Access
Full access to the Expo Hall and Expo + Education sessions, plus post-event access to the Streamly video library.
VIP Convenience
South Building:
- Badge & Gift Bag Pickup – S103 (badges can be picked up at any registration location but please stop by S103 to pick up your gift)
- Concierge-Level Info Desk – Level 1, Transportation Lobby
- Concierge-Level Taxi Line – Level 1, Gate 3.5
Personalized Show Navigation
- Curated exhibitor shortlists tailored to your business type (QSR, catering, hotel, multi-unit).
- Pre-show webinar featuring trends and exhibitors to watch, so you arrive prepared.
- Daily "Don't Miss This Today" briefings via email or text, with 3-5 priority recommendations for booths, sessions, and tastings.
Concierge Support
Need help onsite?
Visit the Concierge-Level Info Desk (Level 1, Transportation Lobby) Your dedicated concierge support team is available to guide your experience and help you maximize your time at the Show.
Welcome to the Concierge-Level Badge experience!
In this video, we’ll walk you through all the exclusive perks that come with your Concierge Badge, share tips to help you make the most of your experience, and give you a sneak peek at the exciting trends you’ll discover on the show floor. Let’s dive in!
Make the Most of Your Time
Whether you have one day or more, the Show works for you.
First Timer?
Experience full immersion by attending sessions, networking, and exploring everything, and leave with a complete strategy for the year ahead.
Only Have One Day?
Hit key exhibitors, discover new products, and make high-impact connections.
Two Days?
Add education sessions, dive deeper into sourcing decisions, and explore multiple categories.
Veteran
Focus on what's new and trending, reconnect with exhibitors, attend tailored sessions, and network to exchange strategies.
Download the Show To Go App
Plan your days, save must-see exhibitors and sessions, navigate the floor with ease, and use NEW: Lina AI for smarter, personalized recommendations in real time.
