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The energy, engagement, and momentum you built during the Show are too valuable to let fade. Our post-show sponsorship opportunities are designed to help you stay top-of-mind with the thousands of restaurant professionals who attended, while reaching even more decision-makers who couldn't make it in person. From webinar series and targeted advertising campaigns to exclusive workshops, these opportunities allow you to nurture the leads you generated, reinforce your brand message, and continue providing value to the operators who need your solutions most. Questions? Connect with your sales representative today, or email restaurantshowsales@informa.com for more information!

2027 Restaurant Show sponsorships are now available, offering unmatched access to foodservice decision-makers seeking solutions and partnerships. Sponsors gain premium visibility across digital channels, educational content, and high-traffic areas, positioning your brand as an industry leader. Secure your sponsorship early to maximize ROI, build connections with qualified buyers, and stand out in the competitive foodservice market.

You’re ready for your main character moment, and the Show’s networking opportunities match that energy. This is where you reconnect every year with your foodservice peers and make connections that last. Explore the Show’s networking events: Show Floor Tours 🎟️ Meetups Dinner Experiences 🎟️ Restaurant Show After Party 🎟️ (at the House of Blues) International Reception (available to all international attendees) 🎟️ Indicates extra purchase to attend

Shape the Future of Foodservice: Drive meaningful impact by sharing your expertise and contributing to the advancement of the industry and your profession. Build Valuable Connections: Connect and collaborate with peers, industry leaders, and decision-makers throughout the event, strengthening your professional network. Elevate Your Brand and Open New Doors: Establish yourself as a thought leader and industry authority, creating opportunities for business growth, partnerships, and career advancement. Amplify Your Visibility and Reach: Expand your professional profile through the Show's marketing platforms, putting you, your company, and your session in front of thousands of foodservice professionals and industry media. Free Event Registration: Receive complimentary registration to the 2027 Restaurant Show—a value of up to $500+—including access to education sessions, on-floor programming, keynote and featured sessions, and the Show Expo. (Complimentary registration excludes evening events, bootcamps and ancillary events.)

9:00 a.m. – 5:00 p.m. Show Store Open Grand Concourse, level 2.5 – includes bookstore and merch Show Store North opens at 9:30, North Hall B2 – merch only 9:30 a.m. – 5:00 p.m. National Restaurant Association Show Floor Open View Floor Plan 10:30 a.m. On-Floor Programming and Culinary & Beverage Demonstrations Begin More Info 11:00 a.m. – 3:00 p.m. Show Floor Tours Additional registration required. More Info 11:45 a.m. – 2:45 p.m. Expo + Education Sessions & Networking McCormick Place South Building 4th and 5th floor meeting rooms. Additional registration required. More Info 5:00 – 6:00 p.m. International Reception McCormick Place meeting room, S406. Open to all international registrants. More Info

The National Restaurant Association Show is not just the largest annual gathering of foodservice professionals in the Western Hemisphere, it also boasts an attendee base full of quality buyers. In fact, 77% of Show attendees are decision makers and nearly 50% purchase more than $5,000,000 per year. The most efficient and cost effective way to meet these decision-making operators is by becoming an exhibitor at the 2027 National Restaurant Association Show.

This isn’t just concierge-level access – it’s VIP intelligence. While others wander the floor hoping to stumble onto something good, you’ll move with purpose, armed with insider knowledge and personalized recommendations. Ready to work smarter, not harder? Concierge-Level Badge: $750 Concierge-Level badges are limited. Please note that accompanying colleagues or other guests are not permitted to use this badge for entry or access privileges, including expedited lines or concierge services.

The National Restaurant Association Show’s program is approved for continuing education credits from various foodservice organizations. Information about individual session credits and how to request a certificate of attendance will be posted at each theater and in session rooms.

Clasroom Sessions Choose from sessions focused on: AI/automation case studies Menu profitability re-engineering Workforce optimization And so much more Pro Move: Hit the Discovery Theater on the show floor for practical, profit-driving strategies on scaling operations, modernizing menus, and boosting ROI.

Margins are tighter. Labor is unpredictable. Guest expectations keep rising. You don't need more ideas—you need solutions that work. At the Show, you can: Find products that reduce labor and increase efficiency Discover menu trends before they hit your competitors Compare solutions side-by-side in one place Make smarter purchasing decisions—faster Most attendees find at least one solution that pays for their trip. Will you?

The Show immerses you in everything related to the restaurant and foodservice industry from special exhibits and pavilions, celebrated chefs and mixology demos, and motivating featured presentations. We hope you gained inspiring content and innovative story angles that will excite readers.

2027 Restaurant Show sponsorships are now available, offering unmatched access to foodservice decision-makers seeking solutions and partnerships. Sponsors gain premium visibility across digital channels, educational content, and high-traffic areas, positioning your brand as an industry leader. Secure your sponsorship early to maximize ROI, build connections with qualified buyers, and stand out in the competitive foodservice market.

We recommend reserving parking in advance with SpotHero to find and reserve convenient parking with rates up to 50% off drive-up. Book now and your space is 100% guaranteed. SpotHero is a parking reservation service that connects drivers to discounted, convenient parking. Download the SpotHero app or visit the McCormick Place SpotHero parking page to find and reserve parking in advance at a discounted rate. Click here to download app for iPhone Click here to download app for Android Have parking related questions? Call (312) 566-7768 for assistance.

The National Restaurant Association Show is seeking ambitious emerging professionals to apply for the Young Professionals Scholarship Program. This scholarship is designed to help rising stars accelerate their careers and make meaningful connections that will shape their future success. Scholarship recipients get a complimentary Show badge and hotel stay covered, along with exclusive resources designed to help them make the most of every opportunity! Scholarship Benefits: Complimentary registration. Complimentary hotel accommodations for the duration of the Show. VIP perks: Reserved keynote seating, a Show floor tour and curated agenda with suggested sessions, activities and exhibitors to visit. Who Can Apply: To qualify, applicants must: Be between the ages of 21 and 35 as of the 2027 Show. Be a foodservice operator (not open to exhibitors or non-exhibiting suppliers), and be currently employed within the foodservice industry. Be a U.S. resident able to travel to Chicago for the Show. Application Requirements: Written responses to career-related questions. A referral from a foodservice colleague. Click here for the template to use that should be uploaded with the application. A brief video submission. Ready to take your career to the next level? Don’t miss this opportunity to grow, connect and gain recognition at the 2027 National Restaurant Association Show.

The Show To Go enhances your event experience by providing attendees with tools to research exhibitors, products, schedule meetings and receive personalized recommendations. Accessible year-round, this platform ensures continuous engagement and visibility.

Traveling to Chicago from outside the U.S.? We're here to help. Review U.S. entry requirements, request an official visa support letter, choose from the best available hotels at the best rates, and get practical guidance on planning your trip.

Experience tech in action as this exclusive Show-floor tour highlights the latest in foodservice technology. Saturday, May 22: 12:30 pm – 1:40 pm Sunday, May 23: 2:30 pm – 3:40 pm Monday, May 24: 12:30 pm – 1:40 pm

Level up your experience with the Expo + Education upgrade, giving you face time with expert operators so you can pull moves from their playbook for success. Get access to over 30 sessions focused on industry topics like menu inspiration, operational solutions and technology. Make connections with participants before the learning starts at an exclusive networking session and receive on-demand access to the session recordings and presentation materials following the Show. If you want a next-level Show experience, add Expo + Education to your registration! On the registration page, login with your email and confirmation number. If you’re not sure what type of badge you have or need help accessing, please reach out to restaurant@maritz.com.

On behalf of the National Restaurant Association Show, we invite content creators within the foodservice industry to join us for the largest, most important industry trade event of the year. This event gives an unparalleled opportunity to engage with professionals seeking to reimagine foodservice through new products, technology, concepts, and thought leadership. Content creator registration for next year’s Show will open in 2027.

As an international delegation leader, thank you for your recruitment efforts in the buyer’s delegation program for the National Restaurant Association Show. Use the materials and collateral outlined below to guide your event promotion and maximize your delegation participation. Please reach out to Anjia Nicolaidis (Anjia@mdg.agency) for additional materials or translated assets.