May 22–25, 2027
McCormick Place
Chicago, IL
Lead Insights
The data to help you turn conversations into customers.
Badge scans, app activity, and session attendance; every interaction at The National Restaurant Association Show is a signal of who is worth a call.
But how do you know who to follow up with first?
Lead Insights takes these interactions and gives you a single view of everyone you met, ranked by who showed the most interest in your brand.
From a list of names, to a shortlist of your hottest prospects
You can see what caught their attention on-site, what they care about, and what to say when you continue the conversation, to create a follow-up strategy that is more personalized and impactful.
You’ll walk away from The National Restaurant Show with a plan of action and a clear way to show how your time on the floor led to real results.
The results at our 2026 Show
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Exhibitors
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Badge Scans
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Other Event Interactions
Lead Insights has helped tremendously with follow-up and getting emails out the day after the event. We know who in the Sales team the leads need to go to, based on the size of the company and the segment.
New For 2027
Lead Insights now combines your on-site connections and digital interactions with data from our partner Technomic. This will provide a richer understanding of your leads, including segment growth predictions, to supercharge your follow-up strategy.
What's Included:
Lead Access
All your leads in one place, updated in near real-time and ready to export in any format to fit your existing process.
Lead Scoring
Leads ranked by how much, and how often, they engaged with your brand. Your team starts every follow-up with the most interested contacts at the top, not the top of an alphabetical list.
Lead Profiles
A full picture of the companies you reached, enriched with insights from our partner Technomic. Know who they are, what they care about, and what to say when you pick up the phone.
Lead Targeting
Filter and segment by individual or company in seconds. Pinpoint your hottest prospects and most qualified leads without wading through the full list.
Campaign Insights and Reporting
See the impact of your on-site presence in real time. Understand which products and touchpoints are driving the strongest engagement and have the data to prove how your investment is paying off.
Getting Started
Lead Insights is available for all exhibitors at the National Restaurant Association Show, and access is shared pre-event.
Were you a 2026 exhibitor? Log in today to get started, and reach out to leadinsights@informa.com with any questions.
