As the Vice President of Global eCommerce and Digital Marketing for Domino’s, Christopher has responsibility for all digital driven acquisition and retention programs within the organization. In addition, he leads the organization’s global eCommerce & mCommerce experience strategies. Since his start with Domino’s mid- 2018, he has been part of a number of cutting-edge technology advancements and campaigns. One of those being the newly launched Points for Pies program. The program provides loyalty points to users who scan any pizza using a machine learning based AI technology embedded in the Domino’s app.
Prior to Domino’s, Christopher spent 7 years at Extended Stay America as the Vice President of eCommerce & Digital Marketing. While there he led the expansion of the organization’s digital eco-system and marketing strategies, yielding a 3-fold increase digital revenues during his tenure. His start in the space begun at Pace Communications, a leading custom publishing & digital agency. While there, Christopher led the development of white-labeled brand identities, eCommerce sites, digital marketing efforts and product lines for various clients, including Conde Nast, eHarmony, XO Corporation, and ASPCA.