Beverage Alcohol for Restaurants at the National Restaurant Association Show

The bar scene is ever-changing. BAR at the Show exhibitors feature the top mixologists, suppliers, ingredients, and products to keep your beverage program on the cutting edge. 

What You'll Find Here

High-Proof Ideas

If you're looking for a game-changing idea, find it with exceptional access to top suppliers, in-demand ingredients, and cutting-edge products and services. BAR at the Show exhibitors also serve up demonstrations by international mixology masters, new flavors from emerging brands, and the latest in bar accessories to keep you on trend.

Education Sessions & Mixology Demos on the BAR Stage

Booth 11262

Attend education sessions and mixology demos custom-crafted for bar professionals. Celebrity mixologists share their perspectives on the art of hospitality, classic cocktails, and the reemergence of brandy.

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Chill Zone

Visit the Chill Zone, our lounge adjacent to the BAR Stage. You'll be able to network with your peers, recharge your device and yourself!

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BAR at the Show Events

Regional Star of the Bar Competitions

Bartenders from across the country compete with their own original cocktail. Eight mixologists will compete at each regional competition, with the top two competitors battling it out in a live “shake-off” with a featured spirit and ingredients. Winners of each regional event will then face-off in the finals during the 2020 Show for their chance to be crowned “Star of the Bar”.

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Star of the Bar Finals

Join us Monday, May 20th at Tao Chicago during the 100th anniversary celebration when we crown the country’s best mixologist at the Star of the Bar Final.

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