The Beverage Room

The Beverage Room


Lakeside Level 2 - aisles 12500-13600

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High-Proof Ideas

Discover the bold flavors and subtle essences driving a new scene at the bar. From elevated mocktails to simple spirits, you'll enjoy unexpected pairings, new mixology demos, and sessions focused on preserving the art of tending bar.

View the exhibitor list

View the sessions and demos

Plan Your Show

Did you find a The Beverage Room exhibitor you'd like to meet during the Show? Click the 'Add To My Show Planner' button next to their name to create your unique list of must-see booths. You can also save education sessions and demos to your Show schedule.

Education Sessions & Mixology Demos on The Beverage Room Stage

Attend education sessions and mixology demos custom-crafted for bar professionals. Celebrity mixologists share their perspectives on the art of hospitality, classic cocktails, and the reemergence of brandy.

Chill Zone

Visit the Chill Zone, our lounge adjacent to The Beverage Room Stage. You'll be able to network with your peers, recharge your device and yourself!

The Beverage Room at the Show Events

Star of the Bar Finals

The country’s best mixologists will compete at the Star of the Bar Finals, but only one will be crowned the winner.

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