The Beverage Room

The Beverage Room


Lakeside Level 3 - E354

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High-Proof Ideas

Discover the bold flavors and subtle essences driving a new scene at the bar. From elevated mocktails to simple spirits, you'll enjoy unexpected pairings, new mixology demos, and sessions focused on preserving the art of tending bar.

Education Sessions & Mixology Demos on The Beverage Room Stage

Attend education sessions and mixology demos custom-crafted for bar professionals. Celebrity mixologists share their perspectives on the art of hospitality, classic cocktails, and the reemergence of brandy.

The Beverage Room at the Show Events

Star of the Bar Finals

The country’s best mixologists compete at the Star of the Bar Finals, but only one will be crowned the winner. See all 2020 contestants.

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More information on the latest National Restaurant Association Show